Sunday, December 27, 2009
Friday, December 25, 2009
Nigeria: Coca Cola Christmas Tree Thrills Lagosians
23 December 2009
Coca Cola Christmas tree which was lit up by the wife of Lagos State Governor, Mrs. Abimbola Fashola has become a beehive of activities since the tree, the tallest in Africa took up its position at National Arts Theatre premises located at Orile Iganmu area of Lagos State. The light which was part of Coca-Cola Christmas marketing campaign is coming up three consecutive years.
According to the marketing director of the number one global brand, Mr. Austin Ufomba, Coke is using the occasion of the Christmas to bring happiness to families during the yuletide. "Coke brand is a unifying factor; it is linked with refreshment, joy which make the season complete. It is about connecting consumers to the season.
The colourful tree lighting ceremony was attended by dignitaries from government and business as well as by Nollywood and music stars including wife of the Lagos State governor, USA Consular General, Ms Donna Blaire, among many other dignitaries.
This is in pursuance of the resolve to excite Nigerians and create a memorable festive season this year. As part of the company's revolutionary year end campaign, the world's largest and favourite non-alcoholic beverage maker over the lit up Lagos and indeed the whole of the country with a gigantic red coloured Christmas tree, the tallest on the entire African continent.
Coca-Cola's 30-meter high Christmas tree weighs 15 tons. It is mounted on a massive platform 2.5 meters high and 12.5 meters in diameter, which gives the tree an overall height that reaches more than 100 feet into the sky, nearly as tall as a 12 storey building. The splendid landmark stands imposingly on the large grounds of the iconic National Arts Theatre, the nation's symbol of cultural excellence. The Coca-Cola tree is a refreshing addition to the Lagos skyline and will captivate national and international attention this festive season and after.
The magnificent Coca-Cola Christmas tree spreads out more than a thousand branches that are illuminated with 40,200 bulbs and light-emitting diodes and adorned with over 7,500 brilliant ornaments. The diodes provide permanent sparkles, the brilliance of which is accentuated by the light bulbs. At night, the Coca-Cola tree is like spectacular fireworks that never fizzle out. It will be open to public viewing between 10.00am and 5.00pm daily until January.
Copyright © 2009 Daily Champion. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com).
Sunday, December 20, 2009
Thursday, December 17, 2009
Kentucky Fried Chicken (KFC), one of the global leaders in the fast food service industry, opened its first outlet at the City mall in Onikan, Lagos on Monday, December 14.
The Lagos State Commissioner for Commerce and Industry, Adeniyi Oyemade, performed the formal opening ceremony on behalf of the Lagos State Governor, Babatunde Fashola.
The brand was brought to Nigeria, via Devyan International Nig Ltd (formed from a joint venture between RJ Corp of India and Chellarams Plc) and an agreement with Yum Restaurants International (YRI), who are the franchise owners of the KFC brand.
Marc Schreuder, the chief executive officer of Devyan International said the tripartite partnership, was born out of the recognition of Nigerians' crave for excellent and quick service along with quality foods without leaving the country shores. Bruce Layzell, the business development manager of Yum Brands added that the quality of service from KFC outlets in other parts of the world is what they will offer in Nigeria.
The new fast-food spot would open seven days of the week from 9 a.m. to 9 p.m..
Harland Sanders founded Kentucky Fried Chicken in 1952 at Louisville, Kentucky, United States. KFC has been operating under Yum Brands since 1997, when the company spun off from Pepsi-co as Trico Global restaurant Inc.
Saturday, December 12, 2009
Wednesday, December 9, 2009
Tuesday, December 8, 2009
Lagos — Crime fighting yesterday received a major boost in Lagos state as the administration of Governor Babatunde Fashola took delivery of two multipurpose helicopters from Caverton Helicopters Limited.
Unveiling the helicopters at the State House in Alausa, Fashola said the choice of the Bell 412 EP was informed by its multi faceted platform, which allowed it perform paramilitary, civil and utility functions.
The governor did not disclose the cost of the helicopters, which were manufactured by Bell Helicopter Textron headquartered in Fort Worth, Texas, United States, though its manufacturing wing is actually based in Mirabel, Canada.
Speaking on their significance, Fashola said the helicopters "are specially and uniquely configured to be used in fire fighting, emergency services, search and rescue, air ambulance and airborne surveillance roles".
The governor explained that it had become imperative for the government to use helicopters for security operation to enable it complement the efforts of the police and other security operatives on land and water.